Technology: Twitter launches new initiative to direct users towards credible information on vaccines

17-05-2019

Technology: Twitter launches new initiative to direct users towards credible information on vaccines

(Source: Pharmafile 2019-05-16)

Twitter will now present users with a pinned tweet directing them towards reliable information on vaccines, according to a blog post from Del Harvey, VP, Trust and Safety, at Twitter.

Users who search for certain keywords associated with vaccines will now be shown a post from a trusted partner which will direct them towards credible public health information on vaccines.

In the US Twitter have partnered with the U.S. Department of Health & Human Services, who will point users towards their site vaccines.gov.

The firm has in the past taken a similar approach to terms associated with suicide and self-harm. The San Francisco-based firm already ensure that “advertising content does not contain misleading claims about the cure, treatment, diagnosis or prevention of certain diseases and conditions, including vaccines.”

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